Growing up, I was the kid who never stopped asking questions. In Korea, we have a saying: "The rascal four"— that relentless phase when four-year-olds ask why about everything (I never grew out of it). That same curiosity shapes how I work today.

I've always drawn to the craft behind great art and design. Turns out, when you combine an obsessive need to ask "why?" with a passion for creating beautiful, functional things, you get product design and it became the inevitable answer.

In practice, that curiosity means I'm never satisfied with surface answers. I dig past surface-level symptoms to find the root cause, those subtle truths hiding in plain sight. Great design doesn't start with problem statements; it starts with truly understanding the essence of the problem. My design process always begins with deep discovery: understanding what's been tried, what's worked (or hasn't), and why.

My journey spans 5+ years across industries- from hospitality to startups to designing for B2B e-commerce at Boston Scientific, where I own and manage a global design systems. Whether I'm crafting a design system from the ground up or building entirely new products from 0 to 1, I bring the same curiosity and care to the design lifecycle.