2023-2024
Shaping the future of digital commerce in med-tech
Medical device manufacturer B2B eCommerce - Streamlining cart management to simplify the purchasing process for healthcare distributor
Role
Lead Product Designer
Client
Boston Scientific
Year
2023-2024
Project overview
Impact summary
This project has significantly transformed the purchasing process for healthcare distributors by introducing innovative features that streamline workflows, enhance user experience, and boost efficiency. By moving away from traditional ordering methods and adopting a modern, automated system, Boston Scientific is setting a new standard in med-tech digital commerce, offering a seamless and user-friendly experience similar to leading consumer platforms.
The outcomes
284%
increase in sales over a seventeen-month period
3X faster
process from adding products to the cart to completing checkout
2 hours/day
saved on average in ordering process compared to previous experience
The problem
"It'd be nice if I could put my quantities in and whatever I need at once, because every time I do, I have to wait for it (cart pop-up), hit continue shopping." - quote from an interviewee during our user interview
Healthcare professionals, burdened with multiple responsibilities, face significant pressure to quickly fulfill physicians' requests. Efficient processes and fast, easy access to information are crucial, making time management a top priority.
User insight
One notable insight we discovered was that 63% of our users rely on the favorites list in their daily workflow. However, this feature was identified as a pain point due to the inability to bulk add products to the cart and interruptions from cart pop-up modals, hindering productivity and satisfaction.
• Users could only add all items to the cart or go through each item individually
• There was no option to add selected products with selected quantities to the cart
• Interruptions from cart pop-up modals hindered productivity and satisfaction
The solution
Introduce bulk adding and removing capabilities
• Introduced check marks to the first column of each line item
• Allows users to select and manage multiple items at once
• Saves time and reduces errors by enabling efficient bulk actions
A streamlined quick-add-to-cart feature
• Users can add selected items with specific quantities to the cart
• "Add to Cart" button displays a circular loading animation to indicate that the item is being added to the cart
• A flash message appears in the right-hand corner to confirm successful addition
Adding products to the list via product numbers
• Enabled users to add items using product numbers quickly
• Ensures efficiency without leaving the favorites list page
• Reduces search time and improves overall user experience
Additional enhancements
Throughout the past year, we also introduced to improve the overall user experience, making the order process more efficient
• Improved navigation
• Order history page filter and search enhancements
• New email templates
• Improved frequently asked question page and interaction
• Order summary share feature
• Validation for user actions by providing immediate feedback
Conclusion
The improvements to the favorites list functionality have significantly enhanced the user experience for healthcare professionals using Boston Scientific's B2B eCommerce platform. These changes address key pain points and help users save time. I am continuously working to enhance the site further, aiming to improve user experience and meet business objectives, ensuring Boston Scientific remains at the forefront of digital commerce innovation in the healthcare industry.
